Basic idea humanist, pursues individual and society''s communal development
enterprise values  
The customer is satisfied: Discovered the customer demand, brings the value to the customer, the respect and the care customer
respects individual: Public and honest communication, time fair treatment, trusts mutually, supports mutually, accepts the different thing
team work: To team work spirit support, to other team member''s support
sense of achievement: The common judgment and the goal, the sense of responsibility, the determination which struggles for the victory, praise
knowledge sharing: Positive knowledge sharing, gathers the new knowledge to study
unceasingly independently: The innovation and the courage, support the development, the tolerance defeat, never complacent, maintenance humble opening thought